Target Audience

Target audience is very important for artists in considering who they want their music video to be watched by and who it targets. Our video is the genre of Indie rock and our target audience is for people in their late teens and early 20's. Jack Penate is the artist and is a young man in his 20ís and was also known to be a DJ when he was a teenager. Therefore due to this, we believe that the target audience will be late teens and early 20ís. So to attract this age group our video had to have some young influential images to do with the song and it also had to have some performance involved. We believed this idea would be unique and would attract our target audience in the best possible way.

The gender split for our music video is about 60%-40% boys to girls, the reason being is that because an indie rock group may traditionally attract more boys than girl.. The age range we believe could be between 15-22 yrs old. The reason being is because this type of music presents well known stereotypes of late teens and early 20 year olds.

Finally the area in which people live in may be a factor on who likes it. I believe that this sort of genre would come across to people living on the suburbs of cities and to some people in the inner city areas.

This then links to the demographics of the targeted audience. Demographics is most commonly described as, the most recent statistical characteristics of a population. Our demographic audience applies to people having middle class jobs such as, teachers and graphic designers. Furthermore, it also applies to the demographic group of low middle class people and people at the lowest end of pay. These include students and mainly young people involved in this category. Furthermore, the formation of demographics also follows on to psychographics, these are people who are defined by the way there personality is. Marlowís Hierarchy is the results into how the segmentation of groups is split. It isnít just split into personality types Marlow's hierarchy also attempted to account for people's needs - ie how a media product may serve a person's self esteem needs, their safety needs and the physiological needs of the viewers. The psychographic viewers for our target audience would be people who are, we believe, 'explorers' because the upbeat tempo of the song may be described as a way of discovering. It may also cover the 'struggler type' because of the age range we believe our target audience fits. These people make ìfew plans for tomorrowî. These two categories are the psychographic audience categories that we as a group have tried to attract. The reason being is because our song is upbeat and we believe this is who it would come across to the most.